We currently have no way to measure how applicants discover and engage with our GrantsConnect portal. When we promote grant opportunities through external channels, we can't track how many people visit the portal, where they come from, or where they drop off in the application process.

We are requesting native portal engagement analytics within GrantsConnect, including the following key metrics:

• Landing page conversion rate — applications started ÷ unique page visitors

• Completion rate — applications submitted ÷ applications started

• Drop-off by form section — visibility into which specific sections of the application cause abandonment

• Time-to-submit — median days from first visit or account creation to final submission

For organizations running open-call grantmaking this data is essential for evaluating outreach effectiveness, optimizing the applicant experience, and making the case to leadership for program investments.

Drop-off by form section is particularly valuable: if applicants consistently abandon at the budget section or a specific eligibility question, that's actionable intelligence for improving form design. Time-to-submit helps organizations set realistic deadlines and identify whether applicants need more support mid-process.